Yogurty’s® announces new flavours

Toronto, ON – Since opening its very first retail frozen yogurt outlet in Burlington, Ontario, exactly one year ago this month, Yogurty’s® now has 15 self-serve entertainment-style stores open and expects to serve its millionth customer by the end of this summer. With this overwhelming acceptance from the company’s loyal customer base, Yogurty’s® continues upon its ambitious growth and development plans for 2012 with no less than a new store opening every 15 days, creating more jobs to employ residents across the Greater Toronto Area and a truly unique offering to all customers.

“Canadians are moving towards healthier lifestyle choices and our better-for-you frozen yogurt directly responds to that demand. We are looking forward to continually expanding Yogurty’s® with new locations and innovative flavours so more people have the opportunity to create their own unique froyo masterpieces,” said CEO Aaron Serruya.

While Serruya was referring to the exponential future growth of new store openings, he maintains a strict cognizance to the company’s core success of putting the control right into the hands of his very customers who have come to marvel at their own self-styled dessert creation. As Yogurty’s® founder, this has always been Serruya’s hallmark.

Enhancing this season’s core flavour merchandising mix is a roster of new flavours created by Yogurty’s® product research and development department located at the company’s headquarters in Markham. As a sneak peek, the company today revealed the first of many anticipated new flavours – Greek-style yogurt, the first frozen yogurt version of the popular yogurt snack in Canada, available only at Yogurty’s® beginning in June.

“Our customers frequent our stores almost every day and sometimes our staff report ‘same customer sightings’ twice and three times daily because they anticipate the unannounced new flavour category, which suddenly springs up to their great delight,”said Serruya. “Our stores are very much viewed as a ‘community meeting place’ and each new flavour becomes a conversation and experience that is shared in each of these communities.”

Customers can also choose from more than 100 flavours and toppings that are already available, including delicious low-fat and non-fat Yogurty’s® Froyo® frozen yogurt flavours, as well as a tempting range of fresh fruit, crunchy cookies, nuts and sweet candy toppings. Yogurty’s® frozen yogurt is made exclusively from fresh Canadian dairy products with the added health benefits of more probiotic cultures added to it than any other product on the market.

Coinciding with Yogurty’s® expansion plans, the company is embarking upon its brilliantly crafted froyo®Nation gift and rewards card, which will be available at all store locations later in June. The all-in-one card will give customers more of what they love – frozen yogurt.

In response to consumer demand, Toronto and GTA residents can look forward to 14 new Yogurty’s stores opening throughout the summer months, including:

Toronto

• The Annex, 527 Bloor St. W., now open
• Bloor West Village, 2203 Bloor St. W., opening June
• 3285 Yonge St. at Brookdale Avenue, opening June
• Parliament Street and Winchester Street, 521 Parliament St., opening July
• The Danforth, 475-477 Danforth Ave. at Jones Avenue, opening July
• The Beaches, 2205 Queen St. E., opening July
• Liberty Village, 109 Atlantic Ave., opening July

Across the GTA

• North York, 4922 Yonge St. at Madison Avenue, now open
• Milton, 147 Main St. E., now open
• Newmarket, 16640 Yonge St. at Savage Road, now open
• Ajax, Bayly Street West and Harwood Avenue South, 310 Harwood Ave., opening June
• Mississauga, 10^th Line and Derry Road, 3221 Derry Rd., opening June
• Brantford, 50 Market St. S., opening June
• Markham, Boxgrove Highway 407 and 9^th line, opening July

For a full list of Yogurty’s® store locations please visit our Store Locator. A new Yogurty’s® website will launch in June making it even easier to find store locations and featuring detailed nutrition and flavour information.

About Yogurty’s®:

Proudly Canadian, Yogurty’s® is the largest self-serve frozen yogurt chain in Canada. Yogurty’s® currently has 30 locations opened or in development across Ontario, Mexico, Costa Rica and the United Arab Emirates. The Yogurty’s® concept allows consumers to create their own frozen yogurt masterpieces, with no two creations being alike. Yogurty’s® frozen yogurt is a natural source of protein and calcium and contains probiotics (live and active yogurt cultures) to help support a healthy digestive system and immunity. Yogurty’s® frozen yogurt has the richness and creaminess of ice cream, without the fat and with fewer calories.

Website: www.Yogurtys.com

Twitter: @Yogurtys

Facebook: Yogurty’s

For interview requests and high-res photography, please contact:

Andie Riedel, rock-it promotions, inc., at andie@rockitpromo.com or 416.656.0707 ext. 102

Debra Goldblatt-Sadowski, rock-it promotions, inc., at debra@rockitpromo.com or 416.656.0707 ext. 101

Tags: greek yogurt, GTA, r&d, yogurt, Yogurty's

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