Yogurty’s® Expands into New Category
With Launch of Frozen Yogurt Cakes
TORONTO, August 29, 2014 – Leading Canadian frozen yogurt chain Yogurty’s® is the first major player in the marketplace to launch a new category of frozen yogurt cakes with the introduction of froyo® cakes 2go.
A welcome addition to the existing Yogurty’s® 2go line of takeout products including toppings, froyo® quarts, and catering boxes, customers across Canada will be able to enjoy freezer-ready Froyo® cakes by mid-September.
Yogurty’s® will introduce three new flavours at participating locations that will include Cookies and Cream made with real Oreo® pieces, Strawberry Cheesecake made with real chunks of cheesecake, and Celebration Cake sprinkled with fun candy confetti inside and on top. Each cake is made with low-fat frozen yogurt for a fun, delicious, and healthier cake option.
“We felt the world was missing out on frozen yogurt cake,” said Yogurty’s® President Aaron Serruya. “We strive to be innovative with our product, and are always looking to surprise and delight our customers with fun, delicious treats. Our froyo® cakes are a healthier option that customers can enjoy to celebrate any and all occasions.”
Froyo® cakes will be available at participating Yogurty’s® locations by September 15.
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